PRACTICAL GUIDANCE
Template or custom website?
Choose the amount of design and engineering your actual problem needs.
Discuss your projectEDITORIAL DRAFT · 2 OCTOBER 2026THINK IT THROUGH
Before you decide.
A good template can be a sensible starting point when content and interactions fit its structure. Check editing, accessibility and recurring platform costs rather than judging only the demo. A custom website gives more control over hierarchy and expression, but still benefits from reusable components. A custom application is a different decision: roles, data and workflows must justify the added engineering and maintenance. Do not pay to rebuild a standard booking tool without a clear reason.
01
Use a template for a familiar, constrained structure
02
Use custom design for distinctive content and journeys
03
Use custom applications for business-specific behaviour
04 / LET’S MAKE SOMETHING USEFULWhat’s your
What’s your
next move?
Bring an idea, a problem, or a process that could work better.